google invented the transformer. the bill just arrived.

For the first time in roughly a decade, Alphabet’s free cash flow went negative — down $5.9 billion in Q2, on $45 billion in capex. Stock dropped 7%. The word “sustainability” appeared on the earnings call, which is what investors say when they mean “are you sure?”
Google Cloud grew 82% in the same quarter. The backlog is $514 billion. Alphabet isn’t burning cash because it’s losing — it’s burning cash because it’s winning faster than it can build.
Google researchers published “Attention Is All You Need” in 2017 — the paper every LLM traces back to. The demand every hyperscaler is now racing to serve was, in large part, invented at Google. Now Google is raising its annual capex forecast to $205 billion to keep up with itself.
$205 billion a year only works if Cloud keeps growing at 82%. One slow quarter and “sustainability” stops being a question.
The company that built the race is now spending like it needs to buy a lane.